Imagine a world without trailers. You had to face the cold hard reality of the TV show, or movies without knowing what it was really about. While this idea is strange and foreign, I believe it does have some degree of merit on some fronts.
Cinemablend recently asked Kylo Ren himself, Adam Driver if he would be happy if Star Wars Episode VIII came into theaters without any trailers. He replied:
“I think that’d be bold. I’d love it, yeah! Then no one would know anything. The less people know, I feel like, the more exciting… the more of an event it is.”
I have to say that I agree with Mr. Driver. Imagine if you will, a new Star Wars movie that just came out in theaters, sitting in that theater, and without even seeing a single trailer for the movie you are about it see. Imagine the excitement and anticipation of the impending movie. Wouldn’t that be something? It would be an even larger event than it already is.
How many movies have you seen, where the best parts have been in the trailers? I cannot count how many “comedy” movies have come out, and have flopped due to this. The movie releases six different trailers, all with “brand new footage,” but it turns out all of the best jokes are given away.
I would love nothing more to only have one or two Episode VIII trailers come out a month or two before the movie. Sure there would have to be a “teaser” with minimal footage announcing the movie release itself, but beyond that, stay away from the footage.
I am not suggesting that there should be no trailers, just less. I feel that the attempts to build hype, takes away from the event itself. One, maybe two trailers would be more than enough to just give us a taste.