Strategy Guide Publisher Prima Games is closing the book

Strategy Guide Publisher Prima Games is closing the book

Prima Games is closing its doors, according to reports from Publishers Lunch. The gaming strategy guide imprint of publishing company DK will end operations by spring 2019.

Originally founded in 1990, Rusel DeMaria and Ben Dominitz opened Prima Games, launching books containing “games secrets” for systems like the Game Boy and Sega Genesis. Prima expanded to focus on strategies for specific games over the years, gaining authority among players for their wide array of guides. Prima Games went on to combine with BradyGames in 2015 after publishers Penguin and Random House merged in 2013.

DK has announced plans to close Prima down fully in Spring and not commission any new video game strategy guides. DK said it was an “extremely difficult decision” and that it comes as a result of a “significant decline” in the video game strategy guide sector. Prima has three offices across the United States that will be directly affected by the closure.

prima games

An internal memo from DK CEO Ian Hudson announced the impending shutdown, as reported by Publishers Weekly.

During a year-long extensive review, many new ways were explored to diversify Prima Games publishing,” Hudson wrote. “However, the dynamics for us of this fast-paced landscape have continued to prove difficult. This enormously dedicated team has made every effort to turn the business around, but challenging market conditions have unfortunately worked against them.”

Prima Games, which has offices in Roseville, California, as well as New York City and Indianapolis, will begin the closure starting this month. EGM reports that Roseville will close first sometime in the coming weeks. New York will follow, while the Indianapolis location is expected to be the last to go, likely in March 2019.

Although I stopped using strategy guides years ago, I always appreciated the idea of them. The Legend of Zelda: The Wind Waker helped me a lot when I first played the game after it launched in 2003. It’s truly sad to see them go and I wish all those affected the best of luck in the future.

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Dan Santos

Danny Santos is a journalist at Mammoth Gamers. He enjoys games, comics, and tons of coffee. Last seen: Playing Duel Links against third rate duelists with fourth rate decks.