GDC (Game Developer’s Conference) 2016 has finally arrived. The center focus on this year’s GDC is going to be virtual reality and how it’s being used in the industry. Sony, one of the major players is having a press event on the state and status of it’s PlayStation VR. All eyes will be on Sony during this press event and there’s no doubt there’s a moment of opportunity that can be seized.
A couple months ago I wrote an article on if Greatness Awaits or if Failure inevitable when it comes to PlayStation VR. And from the sounds of it, we are about to find out very quickly. In that article, I discussed that the success of the virtual device will highly depend on how it’s marketed, and it’s price point. This week, it is rumored that the price and release date will be finally revealed at GDC, so 1 of those two points will finally be revealed to the public.
Bloomberg has reported that Sony’s price of VR would be around the price of a new console which would put it anywhere between the $400-500 range. For an add on pheriphal, I believe that the sweet spot would be anywhere between $350 and $399 for mainstream users to jump in. With competitors Oculus Rift costing $599 and HTC’s Vive costing $799, Sony may have a real advantage in terms of coining a price that’s convenient for consumers.
Another factor to think about during Sony’s PlayStation VR press event tomorrow at GDC are the games. Sure, there are announced games that are expected to support the virtual reality device such as Dreams, Gran Turismo, and Project Cars. But as we know, video game support drives sales with consoles and I see this correlation to be similar to drive the sales with PlayStation VR. Althought not yet announced to support PlayStation VR, many have speculated that No Man’s Sky would be the perfect fit to launch alongside PlayStation VR.
Which leads to the final point of speculation at GDC this week regarding the device – when can we finally get our hands on the device? Sony has yet to formally announce a release date, but GDC would be the perfect platform to announce the date when we can all expect to finally play in the virtual world. Since 2016 has been dubbed, “The Year of VR” one would think the device is coming this year for sure. But as far as how soon is still up for debate. Most fans would love to see the device on store shelves sometime in June but I believe that Sony shouldn’t rush the product if it isn’t ready yet. And if it isn’t ready yet, I don’t think they will as this is a company that has learned from past mistakes, and mistakes from it’s competitors.
GDC 2016 is upon us, and this year’s conference is going to focus very heavily on virtual reality, the software for these devices, and the like. For PlayStation VR, it’s the perfect platform to take a stand. This is PlayStation VR’s time to shine, but will Sony sieze the opportunity? I guess we will find out tomorrow after Sony’s PlayStation VR press event which is being held during GDC. For more on this and PlayStation VR, you’re already in the right place. Stay tuned.