E3 2016 is almost upon us, and the hype for the expo has gone into overdrive. Being a closed event for developers, publishers, and media, the public has been demanding for years that E3 become open to the public and this year, that wish has come true (sort of), thanks to E3 Live which was announced a few weeks back.
E3 Live is an event that is open to the public that allows gamers who aren’t industry professionals to experience E3. According to their website, the event will:
- Allow fans to test drive select gadgets, games, and gear
- Enjoy live music, dance competitions, and demos
- Meet industry personalities, light up social feeds with one-of-a-kind photo-ops, see VR demos, and more
- Purchase games, exclusive gear, and collectibles
With the announcement of E3 Live, and the subsequent ticket sales selling out as quickly as they did, the public has truly spoken with a large roar that E3, as it currently stands may not be held as a private event for much longer. With E3 search queries on Google up 123% in the past week, the public interest in this expo has been unprecedented year after year and the ESA has finally responded with the E3 Live event open to the public. Based on interest in this, and the show alone, the demand can no longer be ignored and I think it’s only a matter of time before E3 is no longer an “industry only” event, and will be open to the public with only a few restrictions.
Enabling an open to the public E3 Expo would allow gamers who are interested in what the industry has to offer to get up close and personal with industry professionals and to help get their feet into the industry as well.
I remember back in 2003 (and previous years) when I watched the GameSpot Coverage of E3 Live. I followed the live streams on my computer, and watched the live demos and interactive chats. If you are old enough to remember, you’ll recall that you could even order a DVD that showed coverage of the event. It was then at age 21 that I realized that I wanted to be a part of this industry, and somehow experience it. I was able to achieve this dream 10 years later in 2013 when I attended E3 2013, but I realize that a lot of people have the same aspirations as I once did to attend this event, but they are not a part of the industry. E3 Live 2016 isn’t just an opportunity for the public to experience E3, it’s a vision of the future.
E3 can only be a privately held event for so long. With the hype that comes with the show every year, and the demand for content from YouTube, Twitch streams, and more, the hype seems to grow more and more each year. With the announcement of E3 Live, and the ticket sales selling like hot cakes, the demand for the event is crystal clear. The ESA may be doing themselves a favor using this event as a test drive to see how things go with public access to E3. If all goes well, look for future E3’s to have public access. It’s only a matter of time and even top video game professionals have taken note of it:
“…That said, I’ve been to every E3 since 1995, and this year’s show does feel like the end of an era. The game industry industry needs an event like E3, but the industry-only format feels antiquated. Look at how many people watch our livestream on YouTube — it’s clear there is massive consumer interest in gathering together to celebrate gaming.” – Geoff Keighley
What do you think? Is it time for E3 to be open to the public? Or should things continue as they are and be closed off for industry professionals only? Let us know what you think, and leave your thoughts in the comment section below. For more on all things E3 2016 and E3 Live, keep it locked to Mammoth Gamers!