No More Early Review Copies from Bethesda
Bethesda has announced their new stance with sending out review copies of games to press. When DOOM released, they sent out press copies to arrive the day before. In the post on their site explaining the decision, which is linked below, they said: “Since then DOOM has emerged as a critical and commercial hit, and is now one of the highest-rated shooters of the past few years.”
It appears that this will be Bethesda’s policy for the time being:
With the upcoming launches of Skyrim Special Edition and Dishonored 2, we will continue our policy of sending media review copies one day before release. While we will continue to work with media, streamers, and YouTubers to support their coverage – both before and after release – we want everyone, including those in the media, to experience our games at the same time.
What does this mean for the consumer? You will not be able to find a review about what to expect from any of Bethesda’s games before release. People will have to focus on the trailers and limited information the company releases to decide if they will buy or not. It seems like a way to ensure they make more money from games by limiting pre-release information. This may backfire and cause many more people to stop pre-ordering or purchasing on day 1. With media getting copies before release, other consumers had time to cancel their pre-order if the game did not live up to the initial hype and expectations. After this policy change, that safety net is gone. Bethesda has already tried to counter this with Dishonored II, by giving day before release access by pre-ordering.
On the other side of the fence however, everyone has their own individual and unique gaming preferences and thoughts. One review might say a game is lacking in a feature, while another is blown away by the same feature. It is this concept that Bethesda seem to be pushing for with this new policy.
The full article can be found here