After years of being an industry only event, the Entertainment Software Association has decided to make the Electronic Entertainment Expo – E3 open to the public. You read that right – E3 2017 open to the public!
— E3 (@E3) February 8, 2017
The ESA will be allocating 15,000 tickets this coming Monday, February 13th. As a part of an early bird discount – they will be sold at $150 for consumers. After that date, the tickets will be priced at $250. Each ticket will provide access to the show floor, panels, and discussions throughout E3 week. Rich Taylor, the Senior Vice President of the Entertainment Software Association had this to say regarding E3 going public:
“The feedback we heard was clear–they wanted to play the games inside the convention center. In addition, exhibitors inside the convention center wanted to have access to the fans. So this year we’re bringing the two together. It’s a changing industry, and E3 has always evolved to meet industry needs and anticipate where we’re heading together–as an event, as an industry, and as fans. The decision to open our doors to 15,000 fans was a strategic decision. It is thanks to our members and their vision and leadership that made this possible. We have a model that allows the business of the industry to continue for our business and media attendees and provides an opportunity for video games’ biggest fans to experience the latest in innovative, immersive entertainment.” – Rich Taylor
E3 2017 will be held Tuesday, June 13th through Thursday, June 15th at the Los Angeles Convention Center. For more on all things E3 2017 open to the public, make sure you keep it locked to Mammoth Gamers!