Nvidia has changed the way it is handling game codes that come bundled with its GPUs. Currently Nvidia has an option for either Ghost Recon Wildlands or For Honor with purchase of a 1070 or 1080. It appears however that redeeming codes has changed according to this thread. From now on, game codes will have to be redeemed through GeForce Experience and will require a “compatible gpu”.
According to Nvidia’s coupon code redemption FAQ, “Game coupon codes offered as part of a qualifying GPU or PC purchase are intended for use by the purchaser. As part of the coupon redemption process, Nvidia uses GeForce Experience to perform a hardware verification step to ensure the coupon code is redeemed on the system with the qualifying GPU.”
This new change in policy may be for a few reasons. First off, this could be a way to force more users into Nvidia’s GeForce Experience software. In addition, forcing redemptions through their software may be an effort to prevent what happened with Gears of War 4. When this was bundled with a GPU, people were buying the GPU and getting the free game code. They were then turning around and refunding back the GPU, in essence getting the game completely free. If this is the case it is understandable, as Nvidia likely lost money on the refunds. Another possible reason for this change is to prevent and limit the number of key resellers, which could be a grey area for years.