A Reggie Retrospective: Celebrating Reggie Fils-Aime’s Best Moments At Nintendo

A Reggie Retrospective: Celebrating Reggie Fils-Aime’s Best Moments At Nintendo

When you think of Nintendo of America, it’s hard to remember a time without Reggie Fils-Aime. He has been with the company since 2003, where he was the Executive Vice President of Sales and Marketing. In 2006, he took over as the President and Chief Operating Officer and has held the title ever since. Recently, Reggie announced he will be retiring from the company on April 15th to spend more time with his family. He also mentioned the position will be filled by Doug Bowser, meaning Bowser now has the keys to the castle at Nintendo–a rather fitting choice. While everyone looks forward to what the future holds for Nintendo, I wanted to take a moment to recap Reggie’s incredible career that has spanned more than 16 years at Nintendo and look at Reggie Fils-Aime’s Best Moments.

Reggie first became a household name on the stage of Nintendo’s E3 2004 presentation when he famously introduced himself by saying, “My name is Reggie. I’m about kicking ass. I’m about taking names. And we’re about making games.” Reggie has a natural stage presence that exudes confidence, intimidation, and passion, and he is a naturally gifted speaker. Around this time, I was a teenager, but really started taking notice of Nintendo, and Reggie put a familiar face to the company I grew up with.

Reggie was always willing to demonstrate new products, and frequently appeared on stage at numerous press conferences showcasing Nintendo’s latest technology. He unknowingly birthed the meme of his career at Nintendo’s 2007 E3 presentation when he stepped onto the Wii Balance Board to demonstrate Wii Fit and exclaimed to the world, “My body is ready.” The world, however, was not. This meme has transcended space and time and has become synonymous with Reggie.

Over the years, Reggie has appeared in a variety of digital shorts and presentations at Nintendo. Another great performance from Reggie was in the 2014 E3 short where he played a robotized version of himself, complete with laser-shooting eyes. In the video, he was being piloted by the team at Mega64 who were trying to infiltrate Nintendo’s secret projects room. Reggie played the part convincingly, and showed he was always willing to have a good laugh, even at his own expense.

Another great E3 moment came in 2015 when a Reggie was joined by the late President of Nintendo, Satoru Iwata, and the legendary Mario creator Shigeru Miyamoto. While it wasn’t uncommon to see these three present together in some way, this specific instance had them replaced by puppet versions of themselves. As the short video progressed, they all slowly began taking on features of characters from the Star Fox franchise. The video ended with the reveal of Star Fox: Zero for Wii U, which ended up being a bit of a let down after such a phenomenal puppet performance.

Reggie and the late Satoru Iwata were great friends, and were often seen performing together in some way. One of the final performances they had together was at the 2014 E3 presentation where they clashed in an epic battle with one another as a way to promote the upcoming Super Smash Bros. for Wii U and Super Smash Bros. for 3DS. When Iwata passed away in July of 2015, the entire industry was shaken, including Reggie himself. He later gave a heartfelt tribute to Mr. Iwata at The Game Awards later that year highlighting his illustrious career. Reggie concluded his speech with, “Finally, on a personal level, he was my boss and he was my mentor and he was my colleague. But most of all he was my friend, and I’m a better person for it. I think every gamer is better for having Mr. Iwata’s talent and vision shape the passion we all share.” It’s evident that the two were very close, and we all felt for Reggie that day as we mourned with him.

We’ve seen so much more from Reggie throughout the years, including a Robot Chicken-style E3 presentation as well as Reggie’s vigorous workout regimen that includes curling a GameCube in each hand. We may never get Mother 3, no matter how many times this guy asks him. We can all agree, though, that Reggie has done an incredible job as the face of Nintendo of America for the past 16 years. His presence will surely be missed when he leaves. But, when it comes to retirement–his body is ready.

Check out Reggie’s farewell message to Nintendo fans in the video below, and for all your other Nintendo needs, stick with Mammoth Gamers!

Matthew Adler

Matthew is a Freelance Gaming Journalist and also the Host and Creator of In Your Element--A Gaming Podcast.