YouTube CEO Susan Wojcicki announced on Twitter that YouTube would be partnering with Universal Music Group, considered to be one of the most prolific abusers of the YouTube copyright system by YouTubers, to remaster old music videos on their platform.
Universal Music Group, better known as UMG, is one of the largest music companies in the world, and one of the most prolific abusers of YouTube’s copyright flagging policy. Universal Music Group has become a bad word among the YouTube community, as many videos using Universal Music Group properties legally and under fair use have been falsely flagged as violating copyright.
In some cases, videos flagged by the Universal Music Group don’t contain any of their copyrighted property at all.
Problems with Universal Music Group’s tendency to manually flag content has led to hundreds of
This means YouTube allows Universal Music Group to flag and claim videos that use their content, even if said content is entirely within the creator’s right to use under fair use law. Universal Music Group has even claimed a video from Megaupload because it contained Universal Music Group artists.
Some of the most popular creators are not pleased with YouTube’s announcement, taking to Twitter and their channels to voice their disapproval.
YouTube creator Mr. Beast, one of the most popular creators on the platform with almost 3 billion total video views, claims that Universal Music Group has earned hundreds of thousands of dollars via false claims on his videos.
Another popular YouTube creator, Ethan Klein of h3h3Productions, has started a campaign to boycott UMG in protest of the decision. Using the hashtag #boycottUMG he said, “I will not be viewing these until @UMG pledges to improve their flagrant copyright abuse, until then they have no ground to ask support of the YouTube community for which they cause harm every day.”