E3 2018: Why I Hate E3 Leaks

E3 2018: Why I Hate E3 Leaks

Spoiler Warning: If you’ve been ducking gaming news to avoid press conference spoilers then you’re probably not here reading this but, if you’ve stumbled your way here, note that I will be naming several titles that were a part of the E3 leaks.

E3 is the most exciting time of the year for dedicated gaming enthusiasts and the most stressful for many in the industry. The reception of newly announced games rests on the edits and deliveries of trailers in the flashy press conferences; the console manufacturers sell their vision for the next year (or games ten years away if you’re Sony), and games journalists salivate at the prospect of flashy headlines.

E3 has been the source of many a giddy gamer, with press conferences filled with realized  dreams (Sony 2015) to popcorn-worthy car crashes (sorry Konami). The most wondrous thing about E3 is the chance to see what gets announced.

Leaks steal those joyous moments away from us. How amazing would it have been to see Fallout 76 and Assassin’s Creed Odyssey be announced spoiler free? And the new Fire Emblem title revealed, and Fortnite on Switch! That silly Wal-Mart E3 leak revealing Gears of War 5 as well as Rage 2: no one would have seen Rage 2 coming ahead of the official marketing campaign.

Why do we leak? Most leakers want clicks on their articles and videos to improve their ad-based revenue but this destroys months, or even years, of hard work from developers, publishers and entire marketing teams. It’s a purely selfish business, and rarely do we see anything leaked that we’re thankful for being warned on. Why can’t we just have leaks for games with dodgy loot box systems and dirty micro-transactions? I don’t want to see slideshows for Fe’s marketing schedule or any other marketing schedule for that matter! And Eurogamer and Kotaku only revealing what they’ve learned after someone else has leaked it still isn’t good enough! Once they announce they’ve heard the same thing from ‘trusted sources’, then rumors become facts.

I don’t understand why we can’t all just go back to wondering what was going to be announced, instead of finding out from the Twittersphere weeks in advance!

Rant over! Agree with anything I’ve said? Do you prefer the E3 leaks? Let us know in the comments below!

Daf Gape

Daf Gape is an actor who also enjoys a video game or two. Occasionally he thinks his opinion is worth sharing. Occasionally.