EA Stock Price Jumps After Strong Start From Apex Legends

It’s been a tumultuous week for Electronic Arts as their stock dropped more than 13% in a single day, the largest single-day drop for the company in over a decade. The plunge came after they announced that they had missed their holiday-season estimates, largely due to the lukewarm reception of Battlefield V.

However, things turned around very quickly for EA as Titanfall developer Respawn Entertainment announced–and released–their new Fortnite competitor, Apex Legends. The free-to-play Battle Royale game became an overnight success. Vince Zampella, CEO of Respawn Entertainment, announced the game had crossed over 1 million players in just under eight hours.

During the company’s quarterly earnings call on Wednesday, EA’s CEO Andrew Wilson spoke briefly about Apex Legends saying, “while it is early, what I can say is that in the first 24 hours, we’ve had over 2.5 million unique users, training fast toward 3 million unique users, and nearly 600,000 peak and current users in the middle of a Tuesday, so it’s very early, but the response to the game has been very, very strong. We’ve been the No. 1 viewed game on Twitch since launch, and player sentiment seems to be very, very high right now.”

The momentum hasn’t slowed down for Apex Legends either, with Vince Zampella announcing that the game had surpassed 10 million players in its first 72 hours. The news was enough to win over Wall Street investors, erasing the company’s deficit from earlier in the week and posting its largest single-day stock gain since 2014, with shares rising more than 16%.

At this point, it’s safe to say Apex Legends is a success, but only time will tell if it will reach Fortnite’s level of success. The last figure we heard was that Fortnite had crossed 200 million players of the game.
What are your thoughts on Apex Legends after having a few days to play the game? Are you enjoying it more than Fortnite, or any of the other Battle Royale games? Let us know your thoughts in the comments below, and for all your other Battle Royale news, stick with Mammoth Gamers!

Matthew is a Freelance Gaming Journalist and also the Host and Creator of In Your Element--A Gaming Podcast.